FlowEnso

FlowEnso is a purpose-built SaaS platform designed to turn trade and logistics management from a complex operational challenge into a strategic advantage.

I led the full rebranding and application redesign, preparing the platform for customers.

TOOLS

Figma, Canva, Adobe

I led the end-to-end redesign of the application, managing timelines and workload independently. I worked closely with the front-end developer to ensure the build matched the design, overseeing QA to ensure a polished, functional result, while gathering team feedback throughout the process.

In addition, I designed and built the company website using Wix and created social media content for their LinkedIn presence.

ROLE

GOALS

Develop a comprehensive brand guide, redesign the application, create the website, and produce social media content.

CHALLENGES

A key challenge during the redesign was aligning the build with the original design vision, which led to frequent back-and-forth with the developer.

To resolve this, I introduced a structured project management system to clearly document design edits, prioritise tasks, and streamline communication. This reduced ambiguity, improved efficiency, and ensured the final build aligned closely with the design specifications.