SCENARIO
Bydee’s latest swimwear collection launch.
THE ASK
Create a cohesive campaign for the launch, delivering design assets across web, EDMs, and social media.
AUDIENCE
Young female consumers who view swimwear as an occasion purchase, investing in pieces for events, holidays, and destination travel.
Hero Campaign Visual
Homepage Banner
Email Marketing
Laptop
Mobile
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Social Media
| Introducing Badalona — crafted for sun-drenched escapes and dreamy holidays with the girls. ☀️
| Shop the New Collection
| Music on repeat, summer on the horizon. 🎧🌴
Iterations
The design evolved through three stages before leading to the final result, with continuous refinements to align perfectly with the neubrutalism style.
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STAGE 1: Wireframe
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STAGE 2 & 3: High Fidelity Iterations
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FINAL DESIGN
Walk Through
Why This Works
The campaign aimed to evoke a sense of effortless beach luxury. Bydee is known for sophisticated, elevated swimwear, so I ensured the creative felt refined while remaining aligned with the brand’s existing identity and collections.
To maintain cohesion, I built the campaign around a consistent visual system, using a curated palette of deep browns and muted greens that reflected the tones within the imagery. Typography was also a deliberate choice as I selected a fluid typeface that subtly mimicked the movement of ocean waves, reinforcing the beach-inspired mood. Together, the recurring colour palette, imagery, and typography created a unified, collection-like feel rather than a series of disconnected visuals.
WHITE
RGB 255 / 255 / 255
HEX #FFFFFF
SAND
RGB 243 / 240 /233
HEX #F3F0E9
MUTED GREEN
RGB 105 / 98 / 100
HEX #696253
BROWN
RGB 56 / 29 / 30
HEX #381D1E
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Complete Collection
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